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The Herbal Drinkers Club is making herbal tea fashionable!

  • 17 April 2019
  • min

The Herbal Drinkers Club is making herbal tea fashionable!

Herbal teas are starting to show up on the drink menus at fine-dining establishments and in gourmet groceries. Cue the Herbal Drinkers Club, a Parisian brand that hopes to give infusions a makeover.

For clients who care about what’s in their mugs

Frustration births creation. This adage perfectly describes the genesis of the Herbal Drinkers Club, which first saw the light of day in Paris in 2017. “I’ve been drinking herbal teas for 20 years, and I found that most existing brands lacked modernity and a long finish,” explains Thibaud Bergasse, creator of the Parisian company. “Hence I wanted to create a brand that would give new energy to herbal teas. Such drinks are not only for people in their twilight years who quaff them in the corner by the fire in winter. Quite to the contrary, their virtues are highlighted and highly praised at precisely the moment when consumers have begun to seek out healthier beverages. “People are really paying closer attention to what they drink. Infusions can have calming effects, but can also energize, and above all, they are an excellent substitute for tea and coffee.”

An alternative to coffee and digestives

And the various blends can be easily adapted to all types of clients, and also for different drinking times. “Our compositions, which are often built around green maté, have stimulating effects without the harmful effects of caffeine and theine. You can also find alternatives to the digestive, with roasted black maté-based infusions that have malted, peaty notes. We also offer iced infusions using dandelion and guarana, which help mineralize the body,” says Thibaud Bergasse. In addition to tasting pleasure and health benefits, investing in herbal teas can also be a winning bet for the turnover of a food and drink business. For HoReCa establishments, “profit margins are greater for this type of product,” the business owner reminds us. “Unlike with coffee, there is no need to add another product—like chocolate or sugar—that can cut into your margin.”

Packaging tailored for food service

The Herbal Drinkers Club follows very precise specifications when it comes to sourcing the raw materials for its line of drinks. The maté comes from Argentina, the guarana from Brazil, the mint from France and the United States… All the plants are shipped to the Paris region, and blended and packaged by hand. There are three types of packaging: boxes containing 20 bags with no overwrap; loose; and individually overwrapped bags intended mainly for hotel and restaurant chains.

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